trueform fitness core values explained: a deeper dive into who we are, what we do, and why we do it

trueform fitness core values explained: a deeper dive into who we are, what we do, and why we do it !!! x

when trueform fitness opened its doors in october of 2022, it wasn’t just another workout studio popping up in the neighborhood. it was a vision. a dream built by a young female entrepreneur, our girl kenzie wesp, who believed in the power of movement, connection, and purpose. the mission was clear from the beginning: create a space where fitness and community exist as one.

we believe fitness is more than just a physical transformation. it’s a journey of becoming. of healing. of growth. and when you pair that with genuine connection with people cheering you on, sweating beside you, showing up for you… something powerful happens.

that’s the heart of trueform.

our core values aren’t just words we throw around, they’re the pillars we return to day in and day out. they guide every class, every conversation, every moment in the studio.

fitness + community all in one

we were created for movement. we were created for each other. trueform merges those two truths into one rhythm — a space where you’re challenged physically, but also uplifted mentally and emotionally. our workouts are intense, yes. the lagree method doesn’t play around. but neither does our commitment to cultivating an environment that feels like home.

every face in the room matters. every story is welcome here. and every drop of sweat is part of something greater — a transformation from the inside out.

the meaning behind “trueform”

this name isn’t just catchy branding. it’s a reminder of identity. it’s rooted in the belief that we were all created with intention. fully known and deeply loved, formed from the start with care and purpose.

to live in your true form means to live grounded in truth, not the world’s standards, not society’s pressure, not your inner critic’s voice. but the truth that you are worthy. strong. capable. enough.

at trueform, we’re after more than just results. we’re after realignment. a reshaping of how we see fitness, how we see others, and how we see ourselves.

beTRUE. beFORMED.

this is our mantra. our mission. the foundation of everything we do.

to beTRUE is to lean into your identity. to stop striving for perfection and start showing up with honesty, vulnerability, and heart.

to beFORMED is to grow. to allow the process, the burn, the discomfort, the stretching, to shape you. not just physically, but mentally and spiritually.

a message from our founder

“it is more than just a workout, friend,” says kenzie wesp, owner & founder. “when you read ‘our story’ my hope + prayer is that you see the beauty of what can happen when you pair together community & movement. we were made to move. fostering those two wonders is what i feel makes trueform so unique. it is also what encourages me to show up every day + make this space better than it was the day before.”

we carry that heart into everything — from the music we choose to the way we welcome you at the front door. this isn’t a place to come and blend in. this is a place to belong.

the method behind the movement

powered by the lagree method, trueform classes use the patented megaformer machine to deliver a low-impact, high-intensity workout that challenges every muscle in your body. this method is all about slow, controlled movements, spring-loaded resistance, and constant core engagement — a total game changer in the world of fitness.

it’s tough. it’s transformative. and it works.

we are trueform.
a boutique lagree fitness studio,
focused on integrating fitness
& community.

come as you are. move with us.
be true. be formed.

love, trueform x